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WHY EXHIBIT AT TRADE DRINKS EXPO?

THE UK'S MOST INFLUENTIAL HOSPITALITY EVENT FOR  INNOVATION, DESIGN, TECHNOLOGY & GUEST EXPERIENCE

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Trade Drinks Expo is Europe's leading event for on- & off-trade drinks. The event gives suppliers a chance to connect with the hospitality sector’s most ambitious and forward-thinking professionals.

Our mission is to bring together the companies driving real change across the industry, from low & no alcohol, healthier alternatives, matcha, and more! Exhibiting offers your business a powerful opportunity to get in front of hospitality decision-makers from across the UK and Europe who are actively sourcing new ways to improve their properties and enhance their guest experience.

79%

of Attendees have Decision Making Power

84%

of Exhibitors Rebooked on the day

15,000

Hospitality Buyers

500+

Exhibitors

MEET BUYERS SHAPING FUTURE HOSPITALITY

This is your opportunity to engage directly with the hospitality professionals who are actively sourcing new suppliers and services. From national hospitality groups and luxury resorts to boutique properties and spa retreats, bars, restaurants, cafes, and more! The show attracts a highly targeted audience of decision-makers. Exhibiting gives you access to the people driving change, ready to discover the innovations that will elevate their guest experience, improve operational efficiency, and future-proof their business.

ELEVATE YOUR BRAND ACROSS THE INDUSTRY

Trade Drinks Expo isn’t just about exhibiting, it’s about visibility, reputation, and alignment with the industry’s future. With extensive pre-show marketing, branded content opportunities, and exposure across both the event and its wider Hospitality B2B Portfolio, your brand will be seen by thousands of professionals before they even walk through the door. Exhibiting positions you as a key player in a competitive market, visible to buyers who are actively investing in their next stage of growth.

CONNECT WITH PRE-QUALIFIED LEADS

Every visitor to the show is there with purpose, to find new suppliers, new ideas, and new partnerships. As an exhibitor, you’ll benefit from a pre-qualified visitor base made up of senior professionals across hotel operations, procurement, design, and technology. These are the people with budget authority, project plans, and a need to invest in credible, proven solutions. This is your chance to build meaningful commercial relationships that extend well beyond the show floor.

MARKETING OPPORTUNITIES

SOCIAL MEDIA

SOCIAL MEDIA

Trade Drinks Expo offers personalised banners and social media templates for your channels. Tag us in posts, and we’ll like, comment, and share to amplify your reach!

EMAILS

EMAILS

The event is a great chance to invite clients and connect in person. Use our email templates with personalised content and your stand number to engage your audience and showcase your industry leadership!

BLOG POSTS

BLOG POSTS

Our news hub keeps the audience updated on show and industry news. Exhibitors can share press releases or articles by submitting a form via the portal for publication!

WEB BANNERS

WEB BANNERS

Our in-house graphics team creates bespoke banners for exhibitors. Log in to your portal, download your banner, and share it on your website to boost exposure!

ENQUIRE ABOUT STAND AVAILABILITY

Spaces are filling fast, don’t miss the opportunity to put your brand in front of thousands of hospitality decision-makers.

Whether you’re launching a new product, growing your presence in the UK market, or looking to connect with serious buyers, now is the time to secure your stand at Trade Drinks Expo.

ENQUIRE NOW