Nancy Dales

Kopparberg

Redefining responsible drinking: Turning careful into cool

Evolving attitudes towards drinking, driven by mindful trends and health-conscious younger generations, are transforming the landscape. This seminar delves into Kopparberg''s recent campaign, highlighting how they used creativity and insights to enhance brand health over the past six months.

Talk about this session

Nancy is the Brand Manager of Kopparberg, where she works to develop the brand plan with a keen focus on targeting, positioning, and driving key business objectives. Starting her career within advertising agencies means Nancy''s expertise lie in blending creativity with insights, enabling her to develop engaging campaigns that resonate with their target audience yet also achieve company goals. Nancy is passionate about pushing creative boundaries to achieve great results, which you will see through Kopparberg''s latest ''Drink Responsibly This Summer'' campaign.

Nancy Dales

Kopparberg

Redefining responsible drinking: Turning careful into cool

About Nancy Dales

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