REMS Hospitality – The slow-burn startup that every restaurant will end up using
Get the facts from the market—access accurate data to benchmark smartly.
The secret for most of the things to work out is passion. Any business starts with an idea. With time that idea evolves into a concept and becomes a company.
REMS started just like that. They felt the need to offer something that could improve the restaurants and make everyone’s job easier. But most importantly, it could reveal unique information about the market.
REMS founders are obsessed with the concept of “benchmark”. They have studied benchmarking concepts and how they can impact your business.
They want to provide a holistic approach for restaurants to fully understand what is happening in the marketplace and how to improve.
The REMS concept is not new but has been adapted to restaurants. The inspiration behind REMS
STR Global. This company provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. They primarily work with hotels, over 60,000 worldwide. REMS founders have studied STR report and benchmarking data inside out. It is hard to imagine a hotel with no market share data nowadays.
Growing sales should always be one indicator of success.
What would happen if your restaurant grew sales year on year by 2% but, on the other hand, lost market share by 100k?
What simple data can make a difference?
Sharing KPIs such as Spend per head, occupancy, revenue per hour, sales, covers, rank, targeted sales and covers versus direct competition can transform a business. But only if that data is accurate and it is actioned.
With this information, restaurants stop guessing and start knowing the facts.
What can restaurants do with that data?
- Adjust your menu pricing
- Launch marketing campaigns only when you need them.
- Adjust your reservation patterns.
- Change your floor plan.
- Adjust your hours of operation.
- Invest in new areas.
- Close a restaurant when there is no demand in the area
- Understand how events and weather affect your restaurant and the competition.
- Get an accurate picture of the competition and how much people spend.
How does REMS work?
REMS is the #1 data-driven solution to help your restaurant discover real-time market opportunities and measure revenue performance for your competition.
REMS gathers data from reservation systems and uses predefined criteria to assign the most relevant competitive set to any restaurant. It then displays aggregated data for each restaurant.
Restaurants can even select their preferred competitors by name if they are available in the database (minimum of 3).
What do people say about REMS?
“When I first heard how hotels were optimising their space and revenue by using a metric called RevPar (Revenue per available room), I researched if something similar could be used in restaurants. Revpash (Revenue per available seat per hour) was the one.
Reading about REMS Hospitality and what they are offering got me really intrigued. This company is looking to compare the performance of a restaurant against a chosen set of competitors and trigger recommendations to help them increase their revenues, which I think it is a really strong idea. And they do this by comparing the metric RevPash primarily.
Restaurants need to look at current comparative data, like this, as soon as they can. Comparisons with the past, particularly in current times, are becoming less relevant.”
David Campbell, Former CEO/Executive Chairman of wagamama, The Ivy Collection, Bill’s Restaurants and PizzaExpress.
“With REMS data, I can apply and suggest changes in the menu, reservations, marketing and opening hours based on the competition and not only our performance year on year or last weeks.”
Denisa Tohaneanu “Head of Reservations D&D London
