Simplifying Digital Channel Management: The Deliverect Growth Platform
The food service industry landscape's complexity in the UK 2023
The year 2023 has brought about a significant transformation in the food service industry in the United Kingdom. The evolving consumer behaviour, influenced by digital trends and the ongoing pandemic has created a more intricate landscape than ever before. Restaurants, cafes, and food establishments are facing new challenges in reaching their customers effectively, making it essential to adapt to the changing times.
The UK's food delivery market is forecasted to grow at a CAGR of 8.2% and reach a value of£31.1bn by 2023, as per Statista.
In this dynamic environment, unified digital management has become imperative. To thrive and grow in the digital age, businesses must seamlessly integrate and manage their presence across multiple channels. Enter the Deliverect growth platform, a solution to simplify and optimise digital channel management for restaurants, dark kitchens and C-stores.
Challenges the hospitality industry faces
A multitude of digital channels
One of the primary challenges faced by online businesses in 2023 is the proliferation of digital channels. The options seem endless, from online ordering platforms and third-party delivery apps to social media and beyond. Managing orders, menus, and customer interactions across these diverse channels can quickly become overwhelming without the right tools.
Online Ordering Platforms: Food service businesses have seen a surge in online ordering platforms. Each platform has its own requirements and interfaces, making maintaining consistent branding and operations challenging.
Third-Party Delivery Apps: Third-party delivery apps have become increasingly popular besides ordering platforms. These range from industry giants like Uber Eats, Deliveroo, and JustEats to niche platforms catering to specific cuisines or regions. These apps offer customers the convenience of ordering from their favourite brands and delivering meals to their doorstep. For businesses, this means managing orders and coordinating with delivery partners, managing menus on multiple platforms, and ensuring prompt and accurate deliveries.
Social Media: Social media platforms are pivotal in marketing and customer engagement. However, managing customer inquiries, reviews, and promotions across platforms like Facebook, Instagram, Twitter, and TikTok can be daunting. Each platform has a unique user base and engagement dynamics, demanding tailored content and responses. And now, with the surge of Social Media Ordering, social channels have also become a selling point for restaurants, dark kitchens, and C-stores.
In this digital jungle, the challenge for food service businesses is not just to be present on these channels but to do so effectively. Coordinating menus, pricing, promotions, and order fulfilment while maintaining a consistent brand image across all these channels is significant.
Data fragmentation
Data is the lifeblood of modern businesses, and it's no different in the food service industry. However, data fragmentation is common when dealing with multiple digital channels. Information gets scattered across platforms, making gaining meaningful insights and optimising operations difficult.
Benefits of a Unified Platform
Efficiency and consistency
Deliverect streamlines the management of all digital channels, bringing efficiency and consistency to the forefront. With a single centralised dashboard, businesses can easily update menus, manage orders, and monitor customer interactions across all platforms. This level of control ensures that customers receive the same high-quality experience, whether they order through an app, website, social media or in person.
Improved customer experience
A unified approach to digital channel management leads to an improved customer experience. When orders are accurate and delivered promptly, customers are more likely to return and recommend the establishment to others. The Deliverect platform helps businesses maintain consistency in service quality, ultimately enhancing customer satisfaction.
Data-driven decisions
Data-driven decision-making is a game-changer in the food service industry. The DeliverectGrowth Platform offers robust data analytics capabilities, allowing businesses to collect, analyse, and leverage valuable insights. By understanding customer preferences, order trends, and peak hours, restaurants can optimise their operations, pricing strategies, and marketing efforts for better profitability.
Success Stories
Real-world examples: Chopstix and One Stop Success
To illustrate Deliverect's tangible benefits, let's look at two real-world success stories. Chopstix, a popular Asian fast-food chain, streamlined its digital operations with Deliverect, resulting in a 20%increase in average order value, an end-to-end delivery time reduction of +30%, and a 14% revenue increase.
One Stop Stores, a beloved local convenience store, integrated multiple delivery platforms usingDeliverect and achieved a 70% boost in weekly sales, a 15% increase in menu conversion rate, and a 30% reduction in missing item claims.
Closing thoughts
In conclusion, the digital landscape of the food service industry in the UK in 2023 is both exciting and challenging. To navigate this complex environment successfully, businesses must adopt a unified approach to digital channel management. Deliverect acts as a growth platform enabling profitability in the online world through tools and features needed to simplify operations, enhance customer experiences, and drive data-driven decisions. As we move forward into this digital era, food service businesses must embrace solutions like Deliverect to streamline their digital efforts. By doing so, they survive and thrive in an ever-changing market.
