Stephen Hammond-Parker
Boomtown
The Power of Integrating Brands into Festivals
A seminar on how festivals can get more from their partnerships by integrating activations into the fabric of a show. I'd like to give you a quick background on how I came to be where I am. Then, a case study on Jubel, its journey as a brand to a fully bespoke activation, and the power of what that can mean for a partner. Creating deep emotional connections between the brand and the show.
